Thursday, November 4, 2010

Pure Energy by Information Society

Back to the 80s again, here's Information Society's "Pure Energy." Oddly, the video and the music are out of synch in this version, but hey... close your eyes and listen if it bothers you.

I actually got to see Information Society live in 1993 or so... right about the time of the "Peace and Love, Inc." era. They played this song too, of course. As part of the American response to the second British invasion, this was a local home-grown dance music hit, reaching #3 on the pop chart and #1 on the dance chart. Although "Pure Energy" (or more accurately, "What's On Your Mind (Pure Energy)") is probably InSoc's most iconic song, their debut major release album actually had four singles from it, and their sophomore effort had two decent hits as well. Peace and Love, Inc. on the other hand, was poorly supported by the label (despite having a #1 on the dance chart hit) and sank without much notice, no doubt due to the changing climate for dance music in general in the US.

It's questionable to what degree exactly Information Society was (or remained) synthpop, coming as they do out of the same "freestyle" tradition that I discussed briefly with Noel, but as I've also said, I think some of those genre splitting exercises are somewhat silly after a certain point.

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